Plan Your Work. Re-Work Your Plan: Agile Marketing in the Age of Covid, Dutchess Tourism Virtual Lunch & Learn Series

Description

Franklin Delano Roosevelt said “One thing is sure—we must do something. We have to do the best we know how at the moment...if it doesn't turn out, we can modify it as we go along.” Words that are as relevant as ever for business people and marketers alike. Having a solid marketing game plan, with a healthy amount of contingency planning is vital in this era of unpredictability. In this session, Thomas Mooney, CEO & Executive Creative Director of FourthIdea, will cover how to tailor your business’s message to the moment while staying true to your brand. We’ll cover the basics of putting a marketing plan in place, and then staying flexible enough to adapt the plan to the larger circumstances in Dutchess County and in New York State.